Obsession....

I dont really watch the idiot box but when this advertisement happened to catch my sight i noticed d tagline "Obsessed with quality- SKODA" Thats when i thought what am i obsessed with...
What does one mean by Obsession ?
Its when u pre-occupy yourself but u never know if the preoccupation is disturbing us....
The thoughts become persistent and disturb us day and night...
It rarely happens dat ppl knw wht they r obsessed with....
Of late i have seen ppl obsessed with Authority....
Do something,get ur way and there u r - on the top...! Huh....
Love in itself is obsession so dats a different case altogether..!!
Well, im stil searchin d answer 2 my question...
Am i obsessed about frnds? Is dat a kind of obsession ? And if it is then is it disturbing me?
Confused big time...!! I really dont know....!! Whtevr d obsession is i only knw dat any kind of obsession is bad....But still u never know ;);)